contact us

If you have an issue or question related to your holdall smartcard, please take a look at our FAQs page. If you can't find what you are looking for, let us know by contacting us.

E-mail: contact@swsal.co.uk
Phone: 0300 300 0032 – phone lines are open from 9am – 5pm Monday to Friday.

We will answer your questions as quickly as possible.

Norfolk County Council is a member of Smart Application Management - SAM (formerly SWSAL) a not for profit, member owned managed service provider. SAM provide Norfolk with smart ticketing systems, technical expertise and customer support. SAM are consulted to assist our customers. 

For information related to bus operations, drivers, services and timetables, please visit the Norfolk County Council website for information on Bus timetables and operators. Please contact the bus company directly for comments and questions.